School PR Pros: Speak Up Offer

School communications officers: the annual Speak Up surveys close next week! Use the free tool to survey your parents, teachers, community and students. Learn directly from your audiences how they want to receive messages from your district! There is still time to participate, but surveys close January 27, 2017. (Deadline extended!)

We want to hear directly from you as a communications pro, and we’d also like to offer you a free infographic based on your district’s parent and community data. The more parents and community members who take the survey from your district by January 27th, the better data you’ll receive – and we’ll design an infographic for your use showing some of your local findings!

Example findings from Speak Up 2015: Parents Use of Social Media Networks

Example findings from Speak Up 2015: Parents Use of Social Media Networks

Participating districts will receive their data, plus state- and national-level data for FREE in February. Last year, we learned that nationally, more than 50% of parents want text messages from their schools. And, fewer were turning to social media. What would your parents say? Don’t miss this opportunity!

Some of the questions for parents on this year’s surveys (in English and Spanish) include:

  • What do you already know about your local schools? Check the items on this list that you already know about your local schools. (Options include: Qualifications of the teachers in your schools; What schools in your community that have been identified as needing improvement; Trends in student academic performance in your schools over several years; and more)
  • What is the most effective way for your child’s teacher(s) to communicate information to you about your child’s class activities or individualized academic progress? (Options include: Automated phone messages; Meetings; Handwritten notes; Push notifications through mobile app, and more.)
  • What is the most effective way for your child’s school or school district to communicate generalized school or district information and alerts to you? (Options include: Facebook; School portal; YouTube video channel; Text message to my mobile device, Twitter, and more.)

Start the process by taking the survey yourself! Last year was our first year surveying school communications officers and we learned so much, we decided to do it again! We hope you will take the 15-minute, confidential survey today! School communications officers can take the survey via this link. (select the “Educator” survey and then “District Administrator, District Tech leader, or Communications Officer”)

>>You can view some of the 2015 data findings from PR pros in this report we did with Blackboard.

If you’d like to receive the free infographic, please email Lisa Chu with the request.

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